By Adedayo Odulaja / Reporter, Lagos
Oritse Femi and Bovi
To say, Elegushi Beach has become one of the most popular and natural fun spots to visit in Lagos, Nigeria’s commercial and entertainment hot bed; is stating the obvious. The beach, a private initiative located just off the heavily tolled Lekki-Epe Expressway, was a fun place to be during the Easter break.
It was a cacophony of both the karaoke and organized entertainment as different acts took positions on the beach to thrill those who took advantage of the holiday to relax and have fun at the beach.
This feeling of excitement was further amplified by the presence of Guinness Nigeria Plc which took advantage of the weather and holiday to unveil and introduce its latest product, Orijin to its teeming consumers.
Aware of the power of entertainment, the beverage giant lined up music icons like Burna Boy, delectable Seyi Shay and Afro hip hop star, Oritsefemi whose Double Wahala single modeled after Fela’s iconic song of the same title, continues to burn the charts on radio and TV to lure and entertain visitors to the beach.
Trust fun loving Nigerians, it was fun unlimited as people took advantage of the public holiday to party all night long.
Ace comedian, Bovi Ugboma, whose deserved rise in the comedy section of the Nigerian entertainment industry is described in remarkable terms, also ensured there were no dull moments as he drew smiles, laughter and applauses from those present with his matured selections of jokes and other entertainments.
Aside the creative manner he handled the fans, splashing jokes and spontaneous comic scenes on them in his inimitable manner, Bovi brought his much-talked about commendable stage presence to bear on the concert which dragged late into the early hours of the next day.
Not too strange, many guests and music lovers did not seem to mind the talented Bovi indulging them. He started with a rap battle he organized for those who had rap talent in the audience. The winner went home with some thousands of Naira.
Once done with the rap battles, which pitched a Surulere up-and-coming rap act with another from the much-vilified Ajegunle part of Lagos, the results and process of determining winners through the audience served up interesting spectacles. Surprisingly, young women at the event appeared not ready for the rap part of the competition, somewhat forcing Bovi, who was mindful of maintaining a gender balance, to turn his attention to dance competitions.
All that was soon brought to a halt when the man behind the wheel of steel, as Disc Jockeys call their tools, DJ Spin All, took over the spotlight. Dishing out songs in a way that wowed the audience, and at the same time prompting them to name the songs and performers for token gifts, Spin All displayed ample dexterity like his more accomplished peers like DJ Jimmy Jatt, DJ Humility and others.
However, things took a different turn with Burna Boy mounted the stage. Launching straight into ‘Run my race,’ one of his hit tracks, he spent sometime on stage, doing his best to carry fans along with other songs like ‘Yawa Dey, ‘Abeg abeg’ and ‘No be by force.’
And with members of the vast audience, stretching far into the ocean’s where some people stayed to enjoy a vintage view of the stage as well as pure ocean breeze, Bovi did not waste time before introducing the next act for the night; a female singing sensation currently making inroads into the Nigerian music industry, known as Seyi Shay who recently returned from the United Kingdom. She thrilled her fans with songs like ‘Irawo,’ ‘No lele,’ ‘Loving your way’ and others.
Unarguably the best act of the day, was saved for the last. The crowd went ecstatic when it was the turn of Oritse Femi to go on stage. It was indeed a different ball game as everybody tried to get as close as possible to the stage.
Dishing out his hit songs one after the other and capping it all up with the massive hit, ‘Double Wahala,’ Femi was the fans’ favourite all through his inspired performance that night.
Earlier, members of the Guinness team described Orijin, as a unique drink made from an alcoholic blend with the flavours of African herbs and fruits to give a refreshing bitter-sweet taste to its consumer.
The launch of Orijin by Guinness Nigeria, according to officials of the company, is in furtherance of its quest to continuously satisfy its numerous consumers across the Nigerian market.
Speaking at the launch, Seni Adetu, the managing director and chief executive officer, Guinness Nigeria Plc, said Orijin is a drink that appeals to the modern African who wants to enjoy the best while still holding on closely to the incomparable African roots.
“In line with Guinness Nigeria’s tradition of continuously delivering great brands to meet our consumers’ varying tastes, Orijin is a quality brand that will not only bring excitement to consumers but also give them the opportunity to connect with their heritage. It is a vibrant yet rooted drink – a celebration of modern African culture which embodies all that is alive and exciting in Africa today. With a refreshingly unique taste, Orijin is the flavoured alcoholic drink our consumers deserve” Adetu said while expressing utmost confidence that consumers will embrace the drink like other Guinness products.
For Austin Ufomba, the Marketing and Innovation director of Guinness Nigeria Plc, Orijin has come with a difference and is here to stay in the Nigerian alcoholic beverage market while adding that it is a fulfilment of consumers’ expectations that Guinness Nigeria would deliver such a wholesome drink to them.
According to him,“Following its earlier launch in Port Harcourt and Ibadan, the drink has gained wide acceptance across our markets. Our consumers in Lagos today are also having a feel of what this iconic drink offers its esteemed consumers. As a company with world acclaimed brands, we are constantly seeking out new ways to connect with our consumers while providing them unforgettable experiences.”
Ufomba further assured, “we have a wide network of distributions and partners who will ensure that every of our discerning consumers are able to enjoy this drink anytime they want to. In the last two years, Guinness Nigeria Plc has launched quality brands which include Dubic Extra Lager, SNAPP Apple flavoured drink and Alvaro. Our consistency testifies to the fact that innovation is part of our DNA.”
Generally, it was fun for those who made it to Elegushi Beach this Easter.
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