DB Record’s artiste, Dbanj, has added another feather to his proverbial cap.
The singer, who is considered as one of Nigeria’s hottest musical icon and a cult-figure artiste in Africa, signed a partnership deal with Heritage Bank on Monday, June 9.
Koko Master, as he is fondly called, launched yet another significant aspect of his career path; a strong entrepreneurial initiative focusing on agriculture and agro-economic enterprise.
Tagged Koko: “Agropreneur”, the initiative is Dbanj’s latest project and it is aimed, on one hand, at providing practical leadership and encouragement to the youth population to embrace agricultural revolution being championed by the Minister of Agriculture, Dr. Akinwunmi Adeshina, as part of the national socio-economic transformation agenda.
It is also an initiative designed to stress the significance of small and medium enterprises as a veritable platform for future economic well-being of the country.
Earlier in the year, Dbanj made a donation of N50 million to Nagropreneur (Nigeria Agricultural Entrepreneur) the national agricultural renewal project being championed by the Ministry of Agriculture after he was appointed the brand ambassador for Nagropreneur initiative.
Providing support for the Koko Master in this new venture is Heritage Bank, whose mandate is the creation, preservation and transfer of wealth via robust SME support scheme.
Through its unique SME Clinic, Heritage Bank continues to offer a holistic bailout strategy for SMEs in the country through an amalgam of services such as business diagnostics, advisory services, financial literacy and entrepreneurship development, customised product development for each customer and market knowledge development.
This scheme is backed up by the innovative Heritage Bank Micro Small and Medium Enterprises (MSME) Investment Protection Fund; a non-collateralised funding option with embedded insurance for the default risk inherent in the SME scheme to assist the growth and rejuvenation of the sector.
The Heritage Bank support for Koko Agropreneur spans the entire scope of idea fine-tuning, advisory, set-up, financials and customised product development in order to enhance the initiative’s
MSME capacities and strengthen its business management skills, in addition to offering support programmes aimed at developing its survival and growth capabilities.
According to Bayo Ogunnusi, group head, SME banking, Heritage Bank, “we, at Heritage Bank, are pleased to partner with Dbanj in the Nagropreneur (Nigeria Agricultural Entrepreneur) initiative. As a bank whose ideology is to create, preserve and transfer wealth across generations, this initiative falls right within our purview”.
This is no doubt another first for the artiste who recently emerged Best Selling African Artiste at the 2014 World Music Awards.
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