Concerned with the high incidence of deaths in pregnancy among Nigerian women and in line with its value proposition to women, finance institution, Access bank W Initiative has partnered with Business Direct and Services on the Audrey Pack project in Nigeria to provide delivery packs to pregnant women during antenatal visits.
It is on record that every day, Nigeria loses about 2,300 under-five year olds and 145 women of childbearing age making the country the second largest contributor to the global under–five and maternal mortality rates
The Audrey Pack is a free co-branded bag distributed to expectant and new moms in government and private hospitals nationwide.
The packs contain free products samples from multi-nationals, antenatal and healthcare information and of course, information on managing family finances.
The project aims at providing access to better health care services with the Maternal Health Service Support (MHSS) specially designed to support women and families with easy and convenient options to pay for medical expenses.
According to Group Head of Inclusive Banking Ope Wemi-Jones, “It is our approach to banking women based on our understanding of their financial and lifestyle needs. In the quest to support access to quality health care, the Bank introduced the first of its kind Maternal Health Service Support (MHSS) which provides affordable financing options for medical procedures peculiar to women. This includes IVF procedures, Natal care, Myomectomies, Hysterectomies, and specialized Surgeries amongst others,” she stated.
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