![DJ Jimmy Jatt]()
DJ Jimmy Jatt
Nigeria’s leading disc jockey (DJ), Jimmy Jatt, in this interview with Correspondent, Nkasiobi Oluikpe, which is part of activities to mark his 25 years anniversary as a DJ, speaks on his journey so far in the entertainment industry.
How has it been this past 25 years?
It has been rough, it has been smooth, it has been up and it has been down. Sometimes, you are like, why not go look for something else to do. And sometimes, it will be so sweet you just want to thank God. But for somebody like me, whether it is smooth or rough, I just have to keep moving because for me, there are a lot of younger ones I have given hope in this business so if I give up, I would be disappointing them. It has been all good so far and for me.
So, what would you say has been your staying power as a disc jockey?
For me, the motivating force was the negativity of people towards it. People think that you are the most terrible person in the world, that once you are into disc jockey business, you are into all the vices in the world. So for me, the motivation was to prove to such people that they are wrong. But presently, it has got to a point where you attract young people into the same profession because they are looking up to you, a point where people celebrate you and you tell yourself, I owe it to this people to make them proud.
It was like a struggle at a time, people do not want you to identify with them. A lot of people, who ordinarily are supposed to be your friends, are not proud to say they are your friends. But now,everybody wants to have a DJ in their family. It is like football, footballers were not recognised in this country before. But now, once you have a male child, you want to encourage him to become a footballer.
My fans right now cut across age bracket of 10 to 60 years old. I go to my kids’ school and you see kids asking for autograph and they go home and mention me to their father who is 35 or 40 years old or even above. You are a brand that appeals to everybody and you owe it to everybody to be responsible.
What is the aim and objective of this celebration?
For me, it is not so much of a celebration. It is just to let people aspire and let people believe in themselves. Some people would ordinarily have believed that you couldn’t even have done this as a profession. At the initial stage, people did not believe that what I do as a profession is worth the while. They think then that once you are into this, you are not someone to be respected, they look down on you. All of that has changed. In this age and time, the challenge faced by DJs have lessened. I have done it for 25 years, so it is a way of telling young, up and coming DJs that they can actually make a career out of it. So for me, that is more important than anything else.
I have actually been a DJ for more than 25 years. But the 25th anniversary that we are celebrating is the 25 years of my being in the entertainment industry in Nigeria. The years before 1989, I will take as my learning period. But it was in 1989 I told myself I wasn’t going to do anything else. But I have actually been a DJ before then. Some people might know me from Obalende, sometime around the mid 1980s, as a school boy, playing music for people. I have never written an application for job before in my life. It has been 25 years of professionalism, most people that know me, know that I shy away from celebration because I am not a loud person. It is a celebration of 25 years of consistency and relevance. There has not been a time within those 25 years that DJ is discussed in this country and I am not part of the subject matter. People celebrate some years within which they have had on and off seasons but for me since 1989, it has been ‘Jimmy Jatt and others’; the word, Jimmy Jatt, has been a constant factor.
What are the events lined up for this celebration?
There are a whole lot of programmes. Up till the first quarter of next year we have a whole lot of things that we are doing. By the end of this month we will start it up with a tour of six cities in the country. These include Abuja, Port Harcourt, Benin, Ilorin, Lagos, Calabar and Ibadan. It will take us through June. In July, we are doing the Europe tour to London, Germany, Italy, Austria, Amsterdam, Turkey, and other African countries such as South Africa and Cotonou in Benin Republic. Then in August, we are having the main event for the celebration, which is the Black Tie event, where people in the key industry, friends and people that have supported us so far would get together. In September, we would be having the annual Jump Off that we have been doing for some time now. But this year’s own would be in line with what we are celebrating right now, I mean, it will be tied to the 25th anniversary celebration.
Thereafter, in October, we will go into some corporate social responsibility (CSR) programme where we will engage in mentorship for the younger people. We have a foundation to launch, and things to do for both the young people and probably, some less privileged people (I don’t like using that term most times). It is ongoing and will continue to unveil as we move on. This is for real and I think I am surrounded by the most effective set of people, my everyday people, we are working tirelessly. That will also take us to the first and second quarter of next year because we have a TV reality show coming up soon.
The album is titled The Industry, it featured artistes of various generations and classes. You will find the very experienced and old artistes there, the younger up and coming artistes, the A list artistes, just think of it. It is an album you wouldn’t want to miss listening to.
You once said, you wanted to be a lawyer. At what point did you jettison your dream of becoming a lawyer?
It wasn’t like I actually planned to be a lawyer. It was just a case of you being in school and if you are not a science student, then you are an arts student. The most you could think of doing then (because there were only four professions) was to choose to either be a medical doctor, a lawyer, an engineer or a pilot. Looking at it, every other one required you doing science. Then I said okay, I will be a lawyer. But I must say that music took too much of my head and time. Before I started DJ, I was an aspiring artiste, I recorded demo tapes, I was a dancer until finally I decided I was going to be a DJ and settled for it.
Considering that when you started, you guys were not respected, what was your parents’ reaction to your taking to disc jockeying?
To be honest with you, I didn’t have problems with my home. I became a music lover because my dad, mum and brothers were serious music collectors, so the only thing I toiled around with was music. For them, it was obvious I was going to get into music, so I didn’t have any problems. But from the outside, there were people looking down on you, thinking you are just a lowlife or somebody not focused on life. That alone gave me the strength to keep going on this course. You don’t allow people’s negativity to slow you down in whatever you want to do in life. For me, I was more determined to what I was doing at the time because you don’t judge a book by its cover.
So far, what status has DJ conferred on you?
For me, whatever I have become now is more of me being a DJ. But I think I go more than just being a DJ. I am more like a friend of all in the industry. Quite a good number of people have been of strong support to me and I have also tried to help a lot of people grow, discover and develop them. So it isn’t just about being a DJ. But also, I am able to do that because I make something out of being a DJ.
Where and where has DJ taken you to?
I am thinking of where it has not taken me to. I have been everywhere I can think of. I have been across the world. I would like to look at it through the continents. I have been to Asia, I have been to Europe, I have been to America, I have been across Africa, maybe I have not been to Australia, but you know, I have been virtually everywhere.
Do you think you can stand shoulder to shoulder with DJs in the Western world?
The ones that are of my height, I will stand shoulder to should with them. Some people are shorter, so they would need to climb something before getting to height and also, some people are taller. It all depends on how you mean it. But the truth is, in my own territory, I am Jimmy Jatt. If you say DJs in Nigeria, I come easily to mind. And if you say DJs in Africa, Nigerian DJs come into reckoning and if you say DJs across the world, Africans come into reckoning. So I stand tall anywhere I go.
Would you allow any of your kids to take disc jockeying too?
Why not? I told earlier that I have attracted a lot of young people into this profession. If I am guilty of attracting young people of other parentage into it, why would I say it is wrong for my own children to go into it? What I have done so far is to make DJ something that young people would want to get into or would want to aspire to be and my own kids would not be an exception. If they want to be DJs, I will support them. One thing you would have to understand is, no matter what our own achievements as DJs are now, would be nothing to what the next generation of DJs would achieve. The next generations of DJs are going to be bigger and greater. Mark my words! It is the same thing with football. When the Segun Odegbamis was playing football, I don’t think they got what Mikel Obi is getting right now, but they paved the way. There would always be people to pave the way for so many other people coming behind to excel.
You have come a long way, what in particular would you say brought you into the limelight?
I think it is just being a DJ because I started being a DJ when there was no media platform to support it. I wasn’t really on the television. It was just about you playing for 100,000 people, then the 100,000 people tell a million people. So for me, it’s been straight credibility. I mean, I have been to every nook and cranny of this country. I have been to places you will think people don’t go to play for parties. But I so much as spread myself. Good enough, technology and electronic media came at a good time and this kind of moved us up to the next level.
You previously said your best meal is jollof rice and dodo. Do you still eat them as much with the dietary consciousness in place presently?
Yes, I still eat them, but in moderation. Most foods are not as bad or as unhealthy as people portray them. It is just that people tend to consume too much of them. And no matter how good a thing may be, too much of it is bad. So you do things in moderation.
How did you meet your wife?
Where would a man like me meet a woman? We met at a party. We dated for some few years and we got married not long after. We have as well been married for some few years.
What actually attracted you to her since she was not the only lady at the party then?
Like I said, we were friends first. I wasn’t chasing her for the chasing purpose. I was actually dating someone else and since I have always been a one man one woman person, the space wasn’t there. So when the space became available, I then said, okay, this girl that I have always had my eyes on let me quickly arrange myself for her. If you see my wife right now, then you will understand the attraction at that time.
And like I said, we got to know each other well. Even though she is very beautiful physically, she is more beautiful in the inside of her which is what I was looking out for.
What has the challenge been so far with her?
I have been so lucky because I married someone who understands me and understands what I do. She knows me well and I can say with all boldness that we really get along. To be honest with you, if you see the two of us we are like siblings. We argue but we don’t fight. She is my best friend so far. I mean, I have been blessed as an African man in terms of family.
And in your career calling, what frustrations have you been faced with?
For me at the initial stage, there was always that discouraging factor that you don’t have a head to have even thought of being a DJ. Even when it was like I was almost going to give up, when I remember those days, I just tell myself you have got to forge on. I tell myself, if I give up now, then those people will start celebrating. So I tell myself, I am not going to quit but to succeed at this.
What would you not be found doing?
A whole lot of negative stuffs. I am not saying I am a saint, but truly, I try not to do things I know are not exactly positive. There are quite a number of things I would not be found doing. I am trying to remember them. But I can assure you that things that are dirty would not have my imprint on them.
The post At first, people did not want to identify with me – Jimmy Jatt appeared first on Daily Independent, Nigerian Newspaper.